It seems fitting that someone who’s built her
musical career through hard work and massive use
of online medias would be the first to crack the
9 million followers mark on twitter.

I don’t follow Lady Gaga but lately I’ve started
paying more attention to what she’s doing.

Especially as more marketers are commenting on the
promotional things she does and how business
owners can also do those things to make more sales
and have a raving customer base that looks to them
like Lady Gaga’s (affectionately named) Little
Monsters look up to her.

Sure, she’s an extreme example in many cases, but
lookit, she’s communicating on a daily basis with
her fans and customers through twitter and you’d
think she also sends out an email letter with
stories and new announcements etc…

So, in addition to buying her products (aka CD’s,
concert tickets, etc…) they’re tuned in on a
daily basis to see “What’s New”.

Imagine what it would do for your business if your
customers were looking for And Getting new info
from you on a daily (or at bare minimum, a weekly)
basis and through that communications you build up
a relationship with customers and prospects that
makes them much much more likely to come to you First,
when they’re ready to buy.

Now, twitter is all fine and dandy but it’s
limited to 140 characters (which isn’t even half
of the previous paragraph).

If you use it, great, but one thing to consider is
to regularly offer people to signup for your email
letters (like this one) where You Own the list and
you can write as often as you like.

Sending tips, stories, insider information and
special offers to your customers.

And if you know how to write emails that sell,
that’s even better.

Because not only will your customers enjoy getting
your letters, you’ll make more money.

Adios,
Andy Moose