I don’t follow Lady Gaga but lately I’ve started
paying more attention to what she’s doing.

Especially as more marketers are commenting on the
promotional things she does and how business
owners can also do those things to make more sales
and have a raving customer base that looks to them
like Lady Gaga’s (affectionately named) Little
Monsters look up to her.

Sure, she’s an extreme example in many cases, but
lookit, she’s communicating on a daily basis with
her fans and customers through twitter and you’d
think she also sends out an email letter with
stories and new announcements etc…

So, in addition to buying her products (aka CD’s,
concert tickets, etc…) they’re tuned in on a
daily basis to see “What’s New”.

Imagine what it would do for your business if your
customers were looking for And Getting new info
from you on a daily (or at bare minimum, a weekly)
basis and through that communications you build up
a relationship with customers and prospects that
makes them much much more likely to come to you First,
when they’re ready to buy.

Now, twitter is all fine and dandy but it’s
limited to 140 characters (which isn’t even half
of the previous paragraph).

If you use it, great, but one thing to consider is
to regularly offer people to signup for your email
letters (like this one) where You Own the list and
you can write as often as you like.

Sending tips, stories, insider information and
special offers to your customers.

And if you know how to write emails that sell,
that’s even better.

Because not only will your customers enjoy getting
your letters, you’ll make more money.

Adios,
Andy Moose

adios, 
Andy Moose

——–

Never be fired again

A few days ago a friend of mine walked into her office charged up 
and ready to take on the day.  She had a team of salespeople under 
her and felt like she was climbing up the ladder and doing 
everything that she needed to become more successful.

All of that changed within about 10 seconds of arriving.

Without any warning, she was told to pack up her stuff and get 
off the premises within the hour.

She had been fired.   Just like that.

This is a lady who was good at her job.  In fact, she had been so 
good at her job that she was promoted about a year ago to manage 
the other sales people.  She had been given a raise.  She was 
well respected around the office.

It didn’t matter.  

Someone upstairs was crunching numbers, and they decided that it 
was time to put the axe down.

Have you heard of any similar stories lately?

This happens all the time, in every size company.  One day you 
think you’re safe.  The next day somebody else makes a decision 
that you aren’t needed and boom – you’re out on the street.

And there’s the rub.  I mean, you were good at your job.  You 
did what you were told.  You followed directions.  And still, 
here you are on the street.

There’s got to be a better way.  

I’m going to tell you about it today.

The problem with a “job” is that it seems secure.  You show up, 
do what is asked of you, and every two weeks you get paid.  

That seems like a good deal.

Money in the bank, every two weeks.  Life is good.

Until the axe comes down when you were least expecting it.  
And now your only source of income is gone, dried up, and 
you’re scrambling.

No longer is this quite the good deal.  In fact, it’ s a pretty 
rotten deal.

If you really look at it with a keen eye, having a job is the way 
to put yourself at the most risk possible.  

Think about this objectively.  If you have a single employer, and 
they fire you, you’re out of 100% of your income.

On the other hand, if you have 10 customers and one of them fire 
you, you’re only out a portion of your entire income.  You’re 
still putting money in the bank, instead of scrambling.

Don’t get me wrong.

Thinking this way takes a big leap.  You have to evolve.  
And thinking this way is not always easy.  

To reach the pinnacles of success and ensure the security that 
you desire, you have to think in terms of multiple streams of 
income.  You have to empower yourself to attract these streams 
of income. 

One way to do this is to learn to do what I do for a living.  
Build Money Generating Websites.

You can build websites that make money for you, and websites 
that make money for your customers.   And if you build enough 
of these, you won’t have to work for anyone ever again.

In fact, that’s exactly how I removed myself permanently from the 
employment world in November 2007, the first day of the great 
recession.   I took the skills that I’m about to show you, and 
built website after website for happy customers around the world.

And now I want to show you how you can do the same.

A few months ago, I teamed up with my friend Ed Baran and we walked 
some newbies through the step by step process of building Money 
Generating Websites, just like we do.  And it was a joy to see 
people who have never touched a line of code in their life build 
a website from scratch.

No special software or anything.  Just some easy, follow along 
paint-by-numbers instruction and these newbies are now running 
their own websites just like a pro.

Here’s how you can too:

http://eddieandwally.com/

Reach for the top,
-Wally

P.S. — Over the next few weeks I’m going to be showing you other 
valuable skills that you can take straight to the bank.  Stay tuned 
for some big announcements coming up really soon.  

http://eddieandwally.com/

P.P.S. —   The best security is to develop your own skills into 
multiple streams of income, so that you never have somebody else 
controlling your single source of income.  
This will take you to new heights: 

http://eddieandwally.com/

Befriend Me on Facebook:

http://www.facebook.com/jasonwallywaldron

Wally the Web Guy:

Specializing in transforming your 
current marketing into customers and
leads via the web.

http://wallythewebguy.com

Jason ‘Wally’ Waldron
Wally@WallytheWebGuy.com

###

And my first thought was why the f are you even competing 
on price in the first place? 

Someone’s ALWAYS going to be or become the lowest price… 
until they eventually go broke (or quit).

Live by lowest price, Die by lowest price. 

Do I price shop? Sure I do. Why wouldn’t I?

Esepcially if I see the same things “side by side” and the 
only obvious difference is the price. 

You do the same thing, don’t you? 

I thought so. 

But, 

I’m also willing to pay more, when more (or even the 
perception of) more is offered to me. 

Anyways, my point is let everyone else compete on price 
and struggle to make a profit while you play a different 
card and reap the rewards. 

“But they’re selling the same thing as me?”

So?

You can package it differently to make it an apples to 
oranges comparison. 

You can make it hard to price shop what you’re selling… 
because you’re the only one offering it up ike you are. 

For example: 

Mulletts ‘R’ Us, down the street charges $10 for a haircut 
and you do too. 

But…

You ALSO offer (and make it your focal point of promotions) 
to offer a VIP-Members club for $60 a month and those 
members can come in as often as they like, get VIP scheduling 
with their choice of barbers,  their own waiting room…. etc… 
see what i mean, no comparison.

And bigger profits for not much more effort on your part. 

Think about it. 

-Andy Moose

p.s. No, I haven’t tried this out myself, (how’s that for honesty) 
but I’ve heard and read a couple successful biz-men talk about 
how they’ve used this kind of thinking in their own biz. 
The first that comes to mind is Dan Kennedy and he talks 
about this kind of thinking in his book:  
“No B.S. Wealth Attraction for Entrepreneurs”. 

Check it out at Amazon.com 

by the way, that’s a direct link to amazon, it is NOT an 
affiliate link. I was going to sign up for their affiliate 
program but their terms of service was too dang long. 

Now, I’m not looking to buy a car right now, and my loyalty to brands is non-existent but if I were in the buying mood, few cars would have a snowball’s chance in hell of winning out over a deal like this.

Why?

Becuase of the driving school.

For me, that’d be the highlight of the purchase.

The cars are replaceable but the experience of learning how to push those cars to their limits would be friggin’ sweet.

And (assuming the experience was a good one) I’d be talking about it (and the car and the company) for years.

So, if you have a business of your own… Rather than doing something boring like a discount on your products, add a bonus to it that will make the total package even more valuable to your customer.

If anything, give them bragging rights like the Mustang+driving school package does.

Here’s another example: The folks at Saddleback Leather – http://www.saddlebackleather.com/55.html - are “Playing Santa” as they call it.

Their deal is, every day from now until December 20th, a random selection of 15 orders going out will have a bonus item added to their shipment.
And one of those 15 will be a BIG gift (potentially worth more than your actual order).

Imagine getting the mail later this month to find a bonus like that.

Learn more at http://www.saddlebackleather.com/55.html

Adios,
Moose

p.s. The FTC (aka Eff.Tea.See) requires me to tell you the link above is an affiliate link. Which is cool with me because I think Saddleback makes great stuff. If you like what they have to offer and buy something from them, I believe you’re getting the best that’s out there – and if you order something today, your order could be one of the 15 that gets an ‘extra’.

I assume it’s about using/downloading tracking cookies and the like. I say assume because I haven’t read it and probably won’t read past the article’s headline.

But…

You have to wonder how soon you’ll be seeing blog posts crying foul, or worse, ebooks explaining how to get around it (if it does become a new law).

Then, you’ll also hear the wise ol’ masters of selling (like Jim Straw) chuckling to themselves and telling their own readers what has been true all these years. That the big secret (if there is one) is to find out what people Want to Buy… and then offer it to them.

It ain’t sexy, but it worked before the internet and still works today.

One way to make these offers is with mailorder.

Or you can put the offer online too. Most call this affiliate marketing but it’s really just mailorder on a computer screen and works best in combination with the discipline and structure of mailorder.

And the best information I’ve seen on both, is Jim Straw’s courses on Mailorder and Affiliate Marketing.

To find out if his information is something You Want… go read the information at http://tinyurl.com/aff-mailorder

Even if you don’t buy, it’s still a fun read.

-Andy Moose

p.s. The link above is for Jim Straw’s product. And I wouldn’t have mentioned it if I didn’t think it was good information. If you buy from the link above, you’ll get a great product and I’ll make some money for introducing you to it. It’s a win win.

http://tinyurl.com/aff-mailorder

Yeah, USA lost.

Darn.

But the coolest thing is this goofy looking, mustachioed guy, happily smoking a cigar and looking at the same camera with a big grin on his face.

I have two questions for this guy.

One: what’s the cigar?

and Two: how long til we see this guy capitalize on the accidental celebrity and get himself on a morning talk-show or three?

Adios,
Andy Moose

p.s. It’s been a full day since the photo (day and a half counting the time difference from here to europe) and I haven’t heard this guy capitalizing on his being in the photo yet. Maybe he needs a copy of Jim Straw’s report on the Highest Paid Profession for a little nudge – http://www.andymoose.com/highestpaidprofession

p.p.s yes that’s an affiliate link and I’m happy to admit it. Also, I might make some money if people like you go to that site and buy from it. The eff-tea-see (aka FTC) says I have to tell you that)…

I’ve been there done that a couple times – and I bet you have too.

But it probably didn’t cost you a shot at millions of dollars in prize money, did it?

So, While Furyk’s extra Zzzz’s got him disqualified from playing at Barclays… Tiger (who’s been busy with divorce, writing out big checks, looking for his golf game, etc…) showed up on time, appropriately dressed…

And…

He’s kicking butt!

The second round starts in a few hours with Tiger sharing the first-round lead at 65 strokes.

Tiger must be back in the zone – or at least darn close.

I’d venture to say he’s dusted off a copy of Psycho-Cybernetics and went straight to the section where Dr. Maltz talks about “clearing the calculator”.

With the year he’s had – he needs to do that… so he can get out on the golf course calm, collected and focused on finishing four days of golf with his name on top of the leaderboard.

Fore,
Andy

p.s. What’s that? You don’t know what I meant about clearing the calculator? No problem – you can fix that right now by going here
http://psycho-cybernetics.com/books.html – and getting a copy.

Doesn’t matter if it’s a Domestic Bank, an Offshore Bank, or an Offshore Licensed Bank. They’re all basically the same…

And the money in them is the same… well, not entirely. You’re money might be worth more in some European and Asian banks.

There are more than a few around the world where the interest your money would earn in a savings account puts a US bank savings account to shame.

Speaking of shame, recent articles in USA Today try to give the misleading impression that all offshore banking is bad.
Evading taxes and illegal USE of a bank account… yeah, that’s a bad idea. No argument there.

BUT, there’s nothing wrong with putting your (after-tax) money in a bank in another country. It’s safe, it’s legal and odds are you’ll be getting a better interest rate too.

Want more? Check out Jim Straw’s report “Offshore Banking is Not Evil!”

aloha,
Andy Moose

p.s. here’s the link again, businesslyceum.com/offshore.html